‘Nikki Beach’ was brought to the world by entrepreneur Jack Penrod in 1998. With it’s first brach opening in Miama, Florida – USA, it now has over 10 branches world wide with it’s latest edition, Nikki Beach Dubai. Nestled at the beginning of Jumeirah 1, Nikki Beach Dubai is due to open in 2016 and has the same luxury lifestyle and hospitality as the rest of them, if not more due to Dubai’s high expectations. It’s main PA is EAW with Powersoft to push the system and Symetrix programming, it’s set to blast sound along the Persian Gulf and we cannot wait. iTech are proud to have been part of this project from the early design stages to assisting local partner Sigma-Byte throughout installation. We’re certain it will impress those who want to simply relax by the pool or beach and those who are looking to party all day long.